Claire Sanders Swift is an Emmy award-winning broadcast journalist and national media consultant. A top-tier media strategist, she has worked with high-profile clients on the most challenging media situations and behind the scenes with the most famous news personalities.
Her career began in Washington, DC with Pulitzer Prize-winning New York Times Bureau Chief, Hedrick Smith. She then honed her media acumen producing for ABC News, NBC News, MSNBC, Harpo/Paramount Pictures in New York and Los Angeles eventually returning to Washington DC.
In 2004 she launched her own niche media consulting business. Swift's clients range from national leading law firms, public relations companies, foundations, high profile corporations and individuals. Her talent for targeting strategies that enable clients to gain or avoid national and local attention, is what sets the company apart.
During her career in the mainstream media, Swift’s stories won tens of millions of viewers nation-wide. She developed and produced feature stories, investigative reports, documentaries and series. Her credits include: Prime Time Live; Now with Tom Brokaw and Katie Couric; Dateline NBC; Headliners and Legends with Matt Lauer; Good Morning America; The Dr. Phil Show and Tanner ‘88. Among her many assignments are: the OJ trials; the Oklahoma bombing; 911; the Abu Ghraib prison scandal. “It has been amazing to be a witness to history, and to apply what I learned on the front lines to assist others and truly make a difference,” says Claire Swift.
Diane Sawyer, renowned ABC News anchor, called her, “truly creative and versatile...with a knack for getting the great stories. She knows characters, visuals and the emotional pitch.”
Swift has two Emmys, a National Headliner Award, and a Distinguished Alumnae Award from her Alma Mater, Hollins University. She is past president and executive strategist of the American News Women’s Club. She lives in Washington, DC with her husband and two children.